18 - 19 November, 2025 | Windsor, UK
Agenda
Day 01
Tuesday, November 18, 2025
- 12:30 PM
- 10:00 AM
Get a firsthand look into the results of the annual 2025 ISG Advisor Relations benchmark, which provides insights into the evolving trends on how service providers fund and allocate their Advisor Relations budgets and how teams are changing to engage with third party advisors. Attain the information you need to support your annual Advisor Relations strategic plan for next year.
- 10:45 AM
The future of software research at ISG is set to evolve dramatically between 2026 and 2028, driven by AI technologies.This session outlines the changing landscape of software research and establishes a forward-looking agenda that emphasizes the critical areas of focus in the coming years. It highlights the utilization of the ISG Buyers Guide for enterprise assessment and selection processes, along with an overview of ISG Provider Intelligence and the Software Index.
- Gain insight into the Software Research Agenda for 2026 to 2028.
- Understand how the ISG Buyers Guide is the gold standard
- Get a sneak peek into ISG Provider Intelligence with Software Index.
- 11:30 AM
Learn how to leverage our benchmarking data to enhance bid success and secure contract renewals with confidence. This session will explore how Value Assurance, known today as “Fairness Assessments,” provides the insights needed to demonstrate competitive and sustainable value.
- 12:15 PM
ISG has introduced new strategic insights capabilities aimed at helping enterprises select best in class providers plus aiding providers to boost capability where others are ranked higher. Our new ability to take ISG Tango and deep dive every industry and cross industry IPL now enables us to help providers and Enterprises to make more strategic decisions. Learn how ISG can new better advise the entire buying cycle of the enterprise market. Attendees of this session will be given a sneak preview of strategic insights and an overview of our new tools and processes that will improve your understanding to data gathering and analyst interaction and how it impacts sourcing plus how to more effectively communicate capabilities and differentiators with ISG Research.
- 1:00 PM
- 1:15 PM
- 1:50 PM
Global business uncertainty is at a decades-high, driven by trade upheavals, geopolitical shocks, and slowing growth—putting intense pressure on cost efficiency. In response, enterprises are racing to deploy agentic and generative AI to boost productivity, yet meaningful ROI remains elusive. At the same time, AI is rapidly blurring the lines between software and services, fueling nonstop disruption as companies struggle to scale the rising “AI Wall.” These converging forces are set to redefine the Software & Services Market in 2026 and beyond, demanding bold strategies and agile new operating models to stay competitive.
- 2:25 PM
As AI, cloud, and data converge, enterprises aren’t just modernizing - they’re rewiring. Explore how the next five years will reshape everything from infrastructure and applications to ERP, sourcing, and value delivery. What happens to our services when software becomes autonomous, data becomes decision-making, and services shift from people to outcomes? ISG's Steve Hall will provoke the ambition and urgency to rethink how we build, sell, and operate technology. If you’re a tech leader, platform builder, or service provider - this is your map to the future.
- 5:00 PM
- 3:00 PM
- 3:30 PM
The integration of Agentic AI is set to redefine the future of business applications, transforming front to back-office operations. This radical shift is reshaping enterprise evaluations of business software. As organizations adapt to these changes, a new paradigm for business and industry software research emerges.
- How does AI-infused software boost productivity and upskill the workforce while enhancing the user experience?
- Where does AI change the way business software works?
- What do enterprises need in business applications for the future with AI?
You have successfully pitched your visions to your customers, secured a long-term IT service contract with all the bells and whistles after a long, tedious and exhausting contract negotiation and finally tied the knot. Excellent! Are you ready for the secrets to a successful, long, sustainable and prosperous customer-provider marriage? Learn about ISG's Managed Service Provider trainings that enable customer organisations to work better with you and ISG's Partner Assessments that help you improve the understanding of the customer's sentiment and value drivers.
ISG’s vertical leaders provide insight into the market, their observations of the challenges, and our vision of the future in this market.
- 4:15 PM
The emergence of Agentic and Generative AI is ushering in a new era for the AI software market, fundamentally reshaping the software universe. Investigate the evolving data foundations that support enterprise AI applications, alongside significant transformations in cloud computing and platforms for business software. As enterprises adapt, they are redefining criteria for evaluating AI and IT software solutions. We will address future directions in AI and IT software research, emphasizing key insights.
ISG’s vertical leaders provide insight into the market, their observations of the challenges, and our vision of the future in this market.
ISG’s vertical leaders provide insight into the market, their observations of the challenges, and our vision of the future in this market.
- 5:00 PM
The evolving landscape of AI is significantly transforming business and IT operations, yet the reality often diverges from the promises presented by software providers. Explore the critical role of services in adapting software to align with real-world business needs and identify gaps in current offerings from software and service providers.
- What are the essential elements required from AI technologies to foster IT success in business contexts.
- How are enterprises dealing with the promises and reality of AI?
- Where will AI change workplace and business productivity?
Get the latest insights on how AI is transforming IT sourcing and service delivery. Discover practical strategies to embed continuous innovation into your IT contracts, and learn how to structure AI-driven offerings using ISG’s AI capability reference model. Walk away with clear, actionable guidance to help you craft contract terms that ensure compliance while driving ethical and responsible AI adoption.
ISG’s vertical leaders provide insight into the market, their observations of the challenges, and our vision of the future in this market.
- 7:30 PM
Day 02
Wednesday, November 19, 2025
- 8:40 AM
- 9:15 AM
- 9:40 AM
- 9:55 AM
Outsourcing offers many business benefits, but the value realized often falls short of expectations—even when milestones are met. This gap, or value leakage, is common across most contracts and carries real costs. Its significance will increase further as GenAI/AgenticAI is incorporated into contracts.
- How do you minimize value leakage through a holistic plan?
- How do you minimize value leakage through Independent Assurance and oversight?
- What are the areas that the client can control and how do you establish that control?
- How do you calculate the potential leakages and create a plan to ensure ROI is protected?
- 12:00 PM
- 10:45 PM
As the security solution market continues to expand and evolve, organisations are confronted with the increasingly difficult task of assessing the most suitable solutions. At the same time providers face challenges in effectively communicating their value propositions. Explore the evaluation process to discern the ideal cybersecurity solution from a myriad of options and gain valuable insights into the criteria and methodologies employed to identify and select solutions
- Identify the factors clients prioritise when choosing security solutions.
- Discover ways providers can facilitate the evaluation process.
- Understand how clients’ security strategies drive their choice of providers.
Step into the future of IT sourcing tenders in the age of generative AI. Determine what it takes to stand out as competition intensifies and client expectations rise. Discover practical strategies to harness Gen AI for stronger proposals, differentiated offerings, and smarter service delivery—while learning how to avoid common pitfalls that can derail success. Walk away with the insights you need to stay competitive, agile, and ready to win in this fast-moving landscape.
Join an interactive exchange on shared challenges, local market dynamics, and emerging trends shaping enterprise strategies. Gain region-specific insights and actionable ideas through candid dialogue with fellow leaders and experts.
- 11:30 AM
Join an interactive exchange on shared challenges, local market dynamics, and emerging trends shaping enterprise strategies. Gain region-specific insights and actionable ideas through candid dialogue with fellow leaders and experts.
Learn how to evolve your contracting frameworks to meet the unique demands of Generative and Agentic AI—ensuring agility, flexibility, and compliance. How do you move beyond transactional relationships and build strategic partnerships that drive innovation and maximize the value of AI? Gain practical guidance on managing risk and accountability, with clear approaches for defining responsibilities, upholding ethical standards, and setting performance metrics to support the safe and effective use of AI technologies.
In today’s competitive sourcing landscape, understanding what drives client decisions is critical to winning and retaining business. Drawing from ISG-led deal experiences, we’ll present the characteristics of providers who consistently win. Examine the common pitfalls and missteps that prevent you from succeeding. Sharpen your approach. Strengthen your positioning. Improve your win rate in ISG-led sourcing deals.
- 12:15 PM
Join an interactive exchange on shared challenges, local market dynamics, and emerging trends shaping enterprise strategies. Gain region-specific insights and actionable ideas through candid dialogue with fellow leaders and experts.
Discover how to future-proof your offerings and lead in a rapidly evolving market. This dynamic session will reveal how AI-driven services, data-centric models, and secure, scalable platforms can power sustainable growth—while striking the right balance between data sovereignty and regulatory compliance. Gain practical strategies to stand out through cybersecurity innovation, network-as-a-service, and application expertise—and leave with actionable insights to sharpen your competitive edge.
Discover how to structure win-win contracts that reward providers for delivering measurable AI-driven operational efficiencies—while ensuring your enterprise gains transparent, risk-controlled benefits. Explore practical approaches to risk-reward (gain share) models, SLA observability, and robust data sharing, governance, and audit practices. Learn how to co-innovate with clients through joint R&D funding, agile value sprints, and clear IP and commercialization rights. Prepare your scale-up playbook with real-world examples to help you drive mutual value through AI-powered partnerships.
- 1:15 PM
- 11:00 PM
* IPL Awards
* Paragon Awards
* Star of Execellence