Global business uncertainty is at a decades-high, driven by trade upheavals, geopolitical shocks, and slowing growth—putting intense pressure on cost efficiency. In response, enterprises are racing to deploy agentic and generative AI to boost productivity, yet meaningful ROI remains elusive. At the same time, AI is rapidly blurring the lines between software and services, fueling nonstop disruption as companies struggle to scale the rising “AI Wall.” These converging forces are set to redefine the Software & Services Market in 2026 and beyond, demanding bold strategies and agile new operating models to stay competitive.