The GCC model is shifting from capacity to outcomes. As AI changes how work is delivered, traditional measures such as headcount, labor arbitrage and cost per FTE are becoming less central to how GCC value is defined. This session explores how GCCs are evolving into AI-enabled capability platforms focused on intellectual property, autonomous operations and measurable business outcomes. Attendees will learn why providers should stop treating GCCs solely as BOT opportunities and instead consider new models for co-creation, specialised capabilities and outcome-based partnerships. For providers, this means moving deeper into the GCC value chain—helping enterprises build specialised capabilities, scale AI and turn GCCs into engines of innovation and business value.