The traditional GCC model built around low-cost capacity, headcount and labor arbitrage is being fundamentally challenged by AI. This session explores how GCCs are evolving into AI-enabled capability platforms focused on intellectual property, autonomous operations and measurable business outcomes rather than simply cost per FTE. Attendees will learn why providers should stop treating GCCs solely as competitors and instead consider new models for co-creation, specialised capabilities and outcome-based partnerships. The next generation of providers will win by becoming part of the GCC value chain and helping enterprises turn these organisations into engines of innovation and business value.