The market is moving quickly, but following the same trends and pursuing the same goals as everyone else will not create differentiation. This session brings together ISG’s latest industry research and predictions to identify the shifts that matter most across AI, sourcing, ecosystems, infrastructure and the workforce. Attendees will gain a forward-looking view of what is changing across industries, where providers are converging and where meaningful opportunities to stand apart are emerging. The session will challenge providers to turn market intelligence into sharper positioning, smarter GTM decisions and a more distinctive strategy for 2027 and beyond.