AI is rewriting the rules of technology services pricing, challenging models built around time, effort and labor. This session explores how providers can evolve toward pricing strategies that better reflect intelligence, automation, consumption, productivity and business value. Drawing on ISG research, deal data and benchmark trends, attendees will gain insight into changing buyer expectations and the pricing approaches emerging across the market. The goal is to help providers modernise their commercial strategies, communicate value more effectively and protect competitiveness and margins as AI changes the economics of services.