AI is challenging the traditional services model by reducing the human effort required to deliver outcomes, forcing providers to rethink what they sell, how they price and how they grow. This session explores how providers can move beyond FTE and effort-based models towards consumption, productivity, gainshare and outcome-based commercial constructs, while balancing risk and reward. As solutions increasingly span service providers, hyperscalers, software platforms and AI specialists, we will also explore how providers can orchestrate ecosystems, share accountability and differentiate through business value, creating more sustainable growth in the AI economy.