The market is entering a new phase. AI is changing the economics of technology and services, but its biggest impact may be what happens next: which capabilities enterprises will continue to buy, which will become commoditised, where new demand will emerge and how the shape of the provider market will change.

What are the driving forces that will reshape enterprise demand over the next 12–24 months? As enterprises rethink technology investment, sourcing strategies and the role of partners, the boundaries between traditional categories are becoming less relevant — and new sources of growth are emerging.

Let’s explore what is coming next, where the market is moving and what today’s signals tell us about tomorrow’s opportunities.
•    Read the signals: What the latest ISG Index data reveals about where enterprise demand is accelerating, slowing and fundamentally changing.
•    Look beyond AI adoption: How AI, economic pressure, geopolitical shifts and changing enterprise priorities are combining to create a new market landscape.
•    See what comes next: The emerging opportunities, business models and areas of demand that could define the provider market in 2027 and beyond.

The big question: Are you preparing for the market that exists today — or the one your clients will be buying in next?