This session examines ISG’s latest buyer behaviour research on enterprise-scale adoption of AI, unveiling key buying patterns and strategies. Attendees will hear how companies are adopting AI, success factors in deal shapes in AI, and potential obstacles. We will also discuss ISG's innovative approach in creating new categories and sourcing within this dynamic market, providing actionable insights for deal shapers and market makers in Fortune 500 AI technology adoption. Attendees will gain am understanding of how the Fortune 500 are navigating the complex process of AI adoption, including critical decision-making factors and strategies leading to successful AI procurement at the enterprise level. We’ll illuminate the emerging trends and distinctive buying patterns in the AI marketplace. The presentation will reveal how ISG is creating new categories and developing sourcing strategies in this rapidly growing market. This will offer valuable insights into how companies can maximize their potential through strategic AI technology sourcing and category management.